5. Old Spice I Flex

More insane, awesome Old Spice work from Wieden + Kennedy. This time, we get a bodybuilder who punches, kicks, blocks and generally destroys odor—and everything else in his path—in the service of Odor Blocker Body Wash. This guy's on something, and it's not a horse. Plus, he has these crazy talking abdominals. Two more ads after the jump.